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Online Bachelor of Arts in Organizational and Corporate Communication

Program Highlights

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120 credit hours |  In-state tuition: $420/credit hour | Out-of-state tuition: $540/credit hour

  • Flexible, fully online format
  • Ideal for those interested in public relations, communication or media relations
  • Curriculum includes corporate communication theory, research methods and case studies.

PROGRAM ADMISSIONS REQUIREMENTS

 

 

 

Career Paths in Organizational and Corporate Communication

An online corporate communication degree is an excellent choice for anyone ready to break into media relations, public relations, or corporate communication roles. But your career options don’t stop there. Nearly every organization — in the public or private sector — relies on skilled communicators to share information, shape messaging, and build trust. Graduates of our online bachelor of arts in communication gain the strong oral and written communication skills needed to thrive in diverse roles across industries. You might create strategic corporate materials, manage internal communications, or support public relations campaigns — the possibilities are wide open. 

How You’ll Use Your Corporate Communications Degree in the Real World

You’ll be ready to:

  • Create corporate materials like annual reports, brochures, and internal communications
  • Support leadership with scripts, speeches, and presentations.
  • Manage public messaging across digital and media platforms
  • Build content for websites, intranets, and online portals.

Sample Job Titles for Communication Graduates

  • Public Relations Specialist
  • Corporate Communications Manager
  • Marketing and Promotions Manager
  • Event Planner
  • Technical Writer
  • Fundraising Manager

Communication Skills You’ll Build

The program helps students sharpen key communication skills essential in today's workforce:

  • Verbal and written communication
  • Strategic thinking
  • Conflict resolution
  • Digital media proficiency
  • Leadership and team collaboration

The ÃÛÌÒ´«Ã½ Career Center can provide graduates of the online degree in corporate communication program with resources to help them pursue their career goals.

The ÃÛÌÒ´«Ã½ Edge advantage

Through ÃÛÌÒ´«Ã½’s Edge initiative, students participate in high-impact experiences that enhance academic and real-world skills.

Edge Experiences

  • Leadership
  • Creative Activities
  • Research and Scholarly Activities

Edge Skills

  • Leadership
  • Critical Thinking
  • Communication
  • Confidence
  • Problem Solving
  • Teamwork

What Our Graduates Say

Meagan Shank

 

"As a Content Marketing Coordinator, my degree helps me support small businesses and manage national brand websites to increase traffic and leads.” - Meagan Shank, Graduate

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Course Overview

This fully online program combines applied and humanistic approaches to corporate communication, incorporating multicultural perspectives. Courses are led by faculty with industry experience and academic expertise.

Students in our program take a full complement of required courses in English, mathematics, literature, social science, science, the arts, history, economics and other core subjects that provide a broad general education foundation. Click here to see the core curriculum.

Additional study will include: 

Explore the various fields of communication that are particularly relevant in today’s world.

Learn how to write effective and engaging press releases, newsletters, and instructional and promotional materials by analyzing your audience and the context in which information will be shared.

Examine basic principles of public relations, along with the intricacies and nuances of proven techniques and methods for getting your story told.

Familiarize yourself with communication strategies for mitigating interpersonal, organizational and social conflict, with emphasis on conflict management techniques in a variety of settings.

Focus on the importance of communication skills, processes and behaviors among leaders seeking to serve as agents of change, creators of community and facilitators of diversity.

Review theories and research surrounding organizational communication processes and how these concepts are interpreted and applied in varying scenarios.

Study the theories that apply to all communications, from intrapersonal interactions to mass media communication.

Examine real-world case studies reflecting the use of differing public relations theories and principles.

Gain an understanding of the methodologies and social science concepts used to conduct communications research.

Examine the role of advertising in society. Basic concepts include marketing message creation, budget determination, agency-client relationships, creative strategy, media considerations, and social and ethical responsibility of advertisers.

Familiarize yourself with recent developments in new media and their applications to advertising. This course will cover state-of-the-art developments in emerging and converging media landscape in the United States and around the world. Students will also learn important theories and concepts that can help them to incorporate new media into any advertising campaigns.

Develop an effective sales staff in the advertising industry. Sales policies, procedures, techniques, time-management, client relationship, closing and sales services are discussed. Management procedures, policies, and responsibilities in the successful operation of advertising industries. Areas covered are planning, problem solving, personnel, facilities, government, financial resources, and public service.
Eli Garcia

 

ELI GARCIA, a former corporate professional turned educator, brings real-world experience to the classroom and finds his greatest reward in seeing his students succeed.

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Related Resources

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CONNECT WITH US

The University of Texas at El ÃÛÌÒ´«Ã½
ÃÛÌÒ´«Ã½ Online Programs
Kelly Hall, Ste. 115
500 W. University Ave.
El ÃÛÌÒ´«Ã½, Texas 79968
E: utepconnect@utep.edu
P: 1-800-684-ÃÛÌÒ´«Ã½