ÃÛÌÒ´«Ã½

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STRATEGIC ADVANTAGES

ÃÛÌÒ´«Ã½’s long-term success will require the effective use of strategic advantages that are difficult for others to replicate. These strategies – which build on our inherent assets – will be woven into many of the initiatives we will undertake to accomplish our goals.

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LEVERAGE OUR PLACE

The University of Texas at El ÃÛÌÒ´«Ã½ is at the heart of a vibrant city located at the westernmost tip of Texas, where three states and two countries converge along a 54-mile section of the Rio Grande in the mountainous Chihuahuan Desert.

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BUILD UPON THE UNIQUE DIVERSITY OF OUR PEOPLE

Deeply woven into the University’s character are the distinctive strengths of the people whom we serve.

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REINFORCE OUR CULTURE OF CARE

With a focus on developing the talent of those who have grown up in our region, ÃÛÌÒ´«Ã½ has emerged as America’s most successful Hispanic-serving university.

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STRENGTHEN OUR ENGAGEMENT AND BUILD STRONG PARTNERSHIPS

Partnerships are remarkably strong in the region. The alignment in West Texas among public school districts, El ÃÛÌÒ´«Ã½ Community College and the University is exceptional.

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